To get top return on your investment, its only common sense to tell prospects & customers --
- where you will be,
- when you will be there,
- what you have to offer (including show specials).
There are new wrinkles, too -- viral marketing and social marketing. Instant information sharing, photos, videos, links and more.
- People trust their friends ... so give them something good to talk about.
- Give them the facts; that's all they want. Go easy on the flowery 'greater than sliced bread' pitch.
With FaceBook, YouTube, Twitter, MySpace, etc. (plus cell phones) ... potential customers will talk to their friends ... make plans to see each other at the expos ... compare product notes ... then, at the expo, compare products ... talk to you ... and BUY!
Your advertising should be Step #1 in making this happen! It also supports all your dealers in the expo market area.
Join our proven marketing program built for today's tight budget. Eliminate wasted reach and target the correct customers. Each element can stand alone, but all elements are complementary.
For details...
1) GIANT POSTCARDS with traffic-building coupons
2) PREVIEW On-Line -- now a frequent-issue hunting magazine for all-year appeal
3) INTERNET -- www.deerinfo.com
4) NEW PRODUCTS PAGE * BONUS for Exhibitors
1. GIANT POSTCARDS with traffic-building coupons
Use this direct mail marketing card to direct traffic to your product. Four cards for four expos. Utilize the marketing and sales potential of our database of 150,000 previous expo attendees. All names/addresses are verified accurate and current just prior to mailing.
- Each card carries incentive-rich "redeem-at-your-expo-booth" traffic and business building special-offer coupons.
- Cards are priced right -- only $195 - $245 per expo. That's just $0.0056 (just over one-half of a penny) to $0.0064 (not quite two-thirds of a penny) per customer!
- The card itself guides your customers to our website, and to our PREVIEW On-Line magazine for detailed information.
- See Advertising Rate Card for details
2. PREVIEW On-Line magazine --
Now a frequent-issue hunting magazine for all-year appeal
Our on-line magazine allows customers to download and view the PREVIEW whenever and wherever they want. No need to share copies; friends can download their own.
- Hunt 'N' Gear marketplace showcases new and hot products, something customers look for to keep current with the new pulse of the hunting market. (Bonus: This page also used in regular website pages for additional exposure value.)
- Restricted advertising slots maximize individual ad impact and keep the magazine high in customer value.
- PREVIEW On-Line will remain on our website all year for maximum advertising exposure.
- Pass-along rate has no ceiling -- friends recommend to friends who recommend to friends.
- Complement and support an expo traffic-building postcard coupon with a PREVIEW ad for a more-complete message. Multiple impressions multiply the message impact and are remembered better!
- See Advertising Rate Card for details
3. INTERNET -- www.deerinfo.com
Website banner ads reach customers around the globe, target new customers, increase customer diversification and increase your market penetration.
- Our site is top 10-rated with major search engines.
- Increasing unique click-through rate ... new customers are viewing our site every day.
- New-Products page can showcase your product. (FREE to 2010 exhibitors.)
- Last year yielded 127,698 unique visitors, each viewing multiple times.
- Hunt 'N' Gear MarketPlace -- Great Value. Low price. Check it out.
- FREE links for all 2010 expo exhibitors.
Demographic notes --
- 23% of U. S. visitors either know our site by name or have it bookmarked
- Web traffic up to 2,197 unique visitors with over 21,185 page views on peak days.
- High percentage of unique visitors --
- 82% of U.S. visitors were NEW visitors -- an expanding market
- 681% of visitors entered our site on State pages
- 32% of visitors entered our site on ALL SHOWS / National pages
- 70% of Top Viewed pages are State pages
- 30% of Top Viewed pages are ALL SHOWS / National pages
- See Advertising Rate Card for details
Hunters look for new products. The New Products page is listed in the drop-down menu for easy visual pickup.
- Each item displayed six months, then archived for easy call-up reference.
- This marketing opportunity free to exhibitors; small charge to non-exhibitors.
- EXPO BONUS for Exhibitors --FREE branding and product introduction opportunity -- the new-product display area at each expo. All products identified by name, manufacturer and exhibit booth number.
- Effective means of testing your new product's appeal, and create product (and brand name) awareness before expo season.
- See Advertising Rate Card for details
