To get top return on your investment, it makes sense to tell prospects and customers --
- Where you will be
- When you will be there
- What you have to offer
There are new wrinkles, too –
- Viral marketing and social marketing – INSTANT INFORMATION SHARING, photos, videos, links and more.
People today place highest trust in their friends’ thoughts, impressions and opinions. So give them something good to talk about. Give them the facts; that's basically all they want.
With FaceBook, YouTube, Twitter, etc. (plus cell phones) ... potential customers have many ways to talk to their friends ... make plans to see each other at the expos ... compare product notes.
Then, at the expo, they get together … compare products ... talk to you ... and BUY! - Your advertising can be Step #1 in making this happen!
- Your advertising also supports all your dealers in the expo’s market area, throughout the sales upcoming sales season. (In 2010 – attendees came from 42 states over the four expos. Make that widespread, focused audience be productive for you!)
- Our marketing program is built for today's budgets. Eliminate wasted reach and target the correct customers. Each element can stand alone, but all elements can make 1 + 1 = 3.
YOUR ADVERTISING OPTIONS...
- Traffic-Building Coupons - GIANT POSTCARD & ONLINE PREVIEW Coupon Page Package
- ONLINE PREVIEW-only Display Advertising
- Internet Advertising Packages
- Expo On-site Advertising and Branding, including new DVD Theater
- Corporate Marketing & Branding Opportunities
- List Rental for Your Own Direct Mail
See Advertising Rate Card for details
1) DYNAMIC PACKAGE -- Giant Multi -- 
Coupon Postcard with traffic-building coupons & Coupon-only Page in Deer & Turkey ONLINE PREVIEW magazine Each expo (Michigan, Ohio, Illinois, Wisconsin) has its own unique Giant Multi-Coupon Postcard AND Deer & Turkey ONLINE PREVIEW magazine.
Use this direct mail marketing postcard to direct traffic to your booth and your product. Utilize the marketing and sales potential of our database of 150,000 previous attendees, proven buyers. All names/addresses are verified accurate and current immediately prior to mailing.
Your coupon ad is placed on the Postcard and in the ONLINE PREVIEW Coupon Page for each specific expo you wish.
- Coupon packages are priced right -- only $195 to $245 per expo. That’s just $0.0056 (just over one-half of a penny) to $0.0064 (not quite two-thirds of a penny) per customer!
- PREVIEWS are downloadable for printing and taking to the expo. This is added exposure for your advertisement and easy direction to your booth.
The ONLINE PREVIEW COUPON PAGE complements and supports the postcard. Multiple impressions multiply the message impact and are remembered better!
It’s an effective 1-2 punch!
See Advertising Rate Card for details
2) ONLINE PREVIEW-only Display Advertising
Two ways to utilize ONLINE PREVIEW’s visual vitality.
A) As half of a coupon-ad package with the Giant Multi-Coupon Postcard, as explained above. All coupons on each expo’s postcard will also be shown in a new, dedicated COUPON PAGE in the ONLINE PREVIEW.
B) Display ads in ONLINE PREVIEW expand your advertising scope and reach. You simply have more space to give more of your sales message and be more graphic. Viewers can download and read the ONLINE PREVIEW whenever and wherever they want. No need to share copies; friends can download their own.
- ONLINE PREVIEW magazine will remain on our website all year for maximum advertising exposure.
- Pass-along rate has no ceiling -- friends recommend to friends who recommend to friends.
- High-value resource for in-depth expo information. Ideal for downloading, printing and taking to expo as a reference.
- Cost-effective, multi-expo programs are available.
You get additional visibility of product or service through a traditional display ad, especially when it can be passed along from friend to friend with the click of a mouse.
Five ad sizes. Multi-expo rates.
See Advertising Rate Card for details
3) Internet Advertising Packages
- A) Website Banners
- B) Exhibitor List Spotlight (Button)
- C) Embedded Video
A) Website Banner Ads
Web site banner ads reach customers around the globe, target new customers, increase customer diversification and increase your market penetration.
- Constant and careful key word research, evaluation and utilization ensure that our web packages deliver the highest amount of impressions with the lowest amount of wasted reach (low bounce rate).
- Banners are sold singly or in packages.
- Last year yielded 80,982 unique visitors / 423,012 pages viewed / 3.74 pages per visit.
- 71.51% were NEW visitors.
- 35,251 average monthly page views.
- FREE links for all 2011 expo exhibitors.
Making a sale, or gaining a new customer, can be only a mouse-click away.
See Advertising Rate Card for details
B) Exhibitor List Spotlight (Button)
Make your company name jump at the viewer with a Spotlight/Button ad. It’s easy, low cost (only $50) and cost-effective.
Check out any exhibitor list page on any of our four event websites and you will instantly see what we’re saying.
Send us your logo in appropriate file format. We’ll do the rest.
See Advertising Rate Card for details
C) Embedded Video Ads
The action inherent in video is a step up in attention-getting power. Action attracts attention. Attention creates awareness. Awareness creates interest. Interest leads to Hands-On Trial. Hands-On Trial leads to PRODUCT SALE!
For maximum impact -- show your product or service in use and explain the benefits in your video’s audio.
See Advertising Rate Card for details
4) On-Site Banners, Videos and more…
There are several ways on-site to create or increase product and brand awareness, trigger interest and create impulse sales.
- Hard Copy -- Banners, Imprinted Shopping Bags, Wristbands
- Video Clip at Entrance (reach ticket buyers waiting in line) NEW
- DVD Theater NEW
If you produce hunting or instructional DVDs for retail sale, here’s an opportunity for additional exposure. Low cost per showing; repeat showings available. Maximum 25-minute length. Time slots available on first-come/first-served basis.
See Advertising Rate Card for details
5) Partnership Marketing = Permission Marketing
Attendees, by their presence, give you permission to speak to them. Coupled with experiential (face time, hands-on, interactive) marketing it becomes total involvement and personal. This creates the personal relationship today’s customers want.
- What are your goals?
- What are your needs?
- What are you selling? (Not product or service; it’s more basic than that.)
Partnership marketing works to help you sell more products to more people more often.
See Sponsorship Opportunities for more details on increased advertising packages.
6) Ad Rate Card / Advertising Contact
View the Ad Rate Card or contact:
