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Deer & Turkey Preview On-Line Magazine (Click for Details)

Deer & Turkey Preview

News & Updates

 
Direct Mail

Rent our ATTENDEE LIST of 80502 names for your direct mail
marketing programs!

Demographics ... what they tell you

  1. The number of prospective customers you can expect to see in a weekend, and the percentage of them who plan to buy products at the expo.
  2. Attendee income levels -- the economic buying power of this market.
  3. The equipment they will use to hunt, and the animals and birds they will hunt.
  4. The pulse of this HEARTLAND MARKET!   

See individual state profiles pages for details.

BOWHUNTERS

FIREARMS HUNTERS

 

Who do you talk with about the Expo?

  Michigan Illinois Ohio Wisconsin Average

Friends

82.61%

81.74% 85.67% 89.40% 84.86%

Family/Relatives

59.42%

57.49% 66.37% 65.56% 62.21%

Co-Workers

39.13%

40.74% 43.86% 50.33% 43.51%

Archery/BHing Club

9.42%

7.78% 7.60% 11.92% 9.18%

Sports Club

11.59%

8.08% 9.06% 13.25% 10.50%

Church Members

13.77%

9.28% 13.74% 10.60% 11.85%

Neighbors

22.46%

15.57% 29.53% 25.17% 23.18%

Schoolmates

12.32%

7.78% 7.89% 9.93% 9.48%

Heard of the show from...

ALL ATTENDEES

  Michigan Illinois Ohio Wisconsin Average
Friends

40.58%

54.49% 58.87% 47.68% 50.36%
Direct Mail

15.94%

16.77% 15.50% 7.95% 14.04%

1st YEAR ATTENDEES

  Michigan Illinois Ohio Wisconsin Average

Friends

64.86%

75.27% 77.55% 75.61% 73.32%

2nd Best

10.81%
poster/flyer

11.83%
magazine &
poster/flyer
9.18%

poster/flyer
14.63

radio
11.61%

• Word-of-mouth is gaining in importance as an advertising channel. This gives you "two-fer" benefits on your advertising efforts. Friends tell friends ... friends trust friends.

Gender

2009 Attendees
(all with names and complete mailing addresses)

 

Hunting Arms Hunters

Black Powder

4,554

Crossbow

5,877

Handgun

6,803

Rifle

19,276

Shotgun

27,836

Compound Bow

23,647

Longbow

2,249

 
Hunt Species Hunters

Deer (whitetail)

33,039

Varmints

14,522

Turkey

23,342

Upland Bird

17,918

Waterfowl

9,416

Hunt Other Big Game

8,100

 

Interests & Activities Hunters

Have Food Plot

9,026

Camp(General)

23,660

Camp(RV/Trailer)

6,813

Camp (Tent)

11,206

Process Own Venison

21,742

Lease Hunting Land

3,160

Hunt Public Land

17,518

Hunt Private Land

17,518

Plan to Buy Hunting Land

3,395

Use GPS

11,516

Use Two-Way Radio

12,300

Use Cell Phone

16,913

Wear Carbon-Impregnated Hunting Gear

10,789

Use 3-D Targets 

13,180

 
Ownership Hunters

ATV

15,765

Dogs

10,510

Hunting Land

10,631

Pickup Truck

24,167

Chainsaws

18,121

Trail Camera

13,338

Treestands

25,315

Turkey Decoy

14,896

Deer Decoy

11,405

Ground Blinds

19,446

 

Here’s who rents our lists:
  • Bass Pro Shops
  • Cabela's
  • Ducks Unlimited Membership
  • North American Hunting Club
  • Time4Media
  • Whitetails Unlimited
  • Buckmasters
  • Krause Publications / F & W
  • National Rifle Association
  • U.S. Sportsmans Alliance
  • JNE Publishing
  • Grand View Media
  • YOUR COMPANY?
To rent our list, contact

Kim Bates

Chilcutt Direct Marketing

PO Box 14890

9301 Cedar Lake Ave.

Oklahoma City, OK 73113-0890

Phone:

405-478-7245

Fax:

405-478-2984

E-Mail:

kimg@cdmlist.com

Web:

www.cdmlist.com

 

Highly FOCUSED Marketing! It works!

For more info, go to www.cdmlist.com

Segments

44,298

2009 Hunters

$85/M

36,204

2008 Hunters

$80/M

Counts Thru 4/30/2009

DEER AND TURKEY EXPOSITION FROM TARGET COMMUNICATIONS

Additional Charges:

  Ownership @ $10/M
  Weapon Type @ $10/M
  Species/Bird @ $5/M

Shows are currently held in four states:

  MICHIGAN Deer & Turkey Spectacular and Shooting Sports Show
  OHIO Deer & Turkey Expo and Shooting Sports Show
  ILLINOIS Deer & Turkey Classic and Shooting Sports Show
  WISCONSIN Deer & Turkey Expo and Shooting Sports Show

 

Cancelled orders: flat fee of $100, plus run charges and shipping.  All orders cancelled after the mail date or merge are required to pay in full.

 

Last Update:  06/17/2009
Next Update:  05/31/2010

 

Addressing

Additional Charges

 

State

$6.00

 

SCF 

$6.00

 

Zip

$6.00

 

Keying

$3.50

 

P/S Labels

$8.50

 

Area of Interest

$10.00

 

Gender/Sex

$6.00

 

Age

$10.00

 

Credit Cards

$12.50

 

Email Delivery (flat fee)

$50.00

Minimum Order - 5,000