2010 EXHIBITING INFO PACKET ...

1. Wrapper
2. Cover Letter
3. 2009 Recap
4. Last Year's Exhibitor List
5. 2 Ways to Exhibit
6. Demographic pages -- MI, IL, OH, WI
7. Floor plans -- MI, IL, OH, WI
8. Sample Giant Postcard (Coupon Advertising)
9. Advertising Rate Card (Website, Coupons, Preview)
10. Booth Application & Deposit Form

BONUS!!! TRADESHOW FRIDAY

An exclusive opportunity to talk with -- and write orders from -- dealers in the expo's market area. (click here for details)

WHEN YOU EXHIBIT, YOU ...

1. EFFICIENTLY REACH the core of your hunting and shooting market
2. DEVELOP new markets
3. STRENGTHEN existing markets
4. INTRODUCE new products
5. FIND new customers
6. IMPROVE brand awareness and loyalty
7. CREATE word-of-mouth advertising with ripple effects far into the marketplace
8. RESEARCH PRODUCT APPLICABILITY because the customer tells you what he likes and dislikes, what he wants and needs
9. HAVE DIRECT CONTACT WITH YOUR CUSTOMERS, avoiding the insulation and isolation of a stay-at-the-factory policy
10. HEAR WHAT YOUR BUSINESS NEEDS TO HEAR!

THIS IS THE MARKET YOU NEED TO REACH ...

Demographics for the 40%-45% of the U.S. hunting and shooting market you reach through our expos and related advertising show you...

1. Where they come from ...
   34 states, with concentration from 14 Midwestern states -- the HEARTLAND of the hunting and shooting market
2. What they hunt with & the percentages of each ...
   Rifle, shotgun, bow, black powder, handgun and crossbow
3. What they hunt & the percentages who hunt each ...
   Whitetail deer, wild turkey, other big game, small game and upland birds, and waterfowl
4. What other outdoor sports they enjoy ...
5. What else they own that fits their outdoor lifestyle ...
6. Annual household income ...
7. Ages of attendees ...
8. Planned buying ...

(click here for Customer Economic and Activity Profile)

FREE MARKETING SUPPORT

We want you to succeed in the markets we reach. Please take full advantage of the marketing support we can offer.

1. Color Postcards -- Include a postcard with shipments and mailings with the show name(s) and your booth number(s) and show details. These cards are sent to you FREE of charge for your distribution. Call (800-324-3337) or e-mail us for details.
2. Mailing Services -- Send us your customer list and we will mail them a postcard with your booth number and show details at no charge to you.
3. Posters & Flyers -- We will send show posters (8.5” W x 14” H) and information flyers (2.75” W x 8.5” H) to you FREE of charge which you can use as envelope stuffers, check-out bag stuffers, or special mailings.